First group of farms in Ecuador to achieve producer group certification. GRASP + IDA.
About us
Committed to the Values that make Us different.
Three decades of growth, from our first farm and breeding programs to 11 companies across 3 Continents and our own commercial distribution arm.
Our Certifications
Nature and social responsibility come first — every standard below is numbered, externally audited and renewed each year.
Ethical supply chain: safe workplaces, equality and transparency, verified across the group.
Business Alliance for Secure Commerce — secure international trade and control measures along the chain.
Pollination is a vital process in the production of Hypericum Romance®, so bees are our essential partners within all farms.
Our Story
1997 — 2026 · 21 milestonesEvery exclusive Floral Chain Group's product is nurtured, tracked, and perfected across our fully integrated network of business units.
1997
Flores Latitud Cero Founded
Operations begin in Guayllabamba with 1 hectare of production.
2001
Global Plants B.V.
Established in the Netherlands as our breeding & R&D company.
2002
Hypericum Romance® Launches
Our first exclusive variety reaches the market.
2006
Alegria Farms Joins
Our 1st associated farm, planting Hypericum Romance®.
2006
Sea Freight Pioneers
Among the first to ship flowers from Ecuador by sea.
2008
Flowercentre
The first specialized company in Ecuador to export flowers by sea container — a true industry milestone. (Later divested from the Group.)
2008
Sierra Plantas
Established as our dedicated variety development unit.
2008
Eryngium Dynamite®
Our second exclusive series reaches the international market.
2010
Floral Chain Group
Established as the corporate & commercial hub for the whole group.
2011
Asella Flower Farm
Our first Ethiopia farm begins exports.
2013
Flor Encanto — Tabacundo
Begins operations as our 3rd associated farm.
2014
Floricentra del Ecuador
Established as our central administrative & commercial services company.
2016
La Victoria — El Quinche
Begins exports as our 4th associated farm.
2017
Veronica Victory®
Our third exclusive product and brand reaches the market.
2018
San Emiliano — Palugo
Begins operations as our 5th associated farm.
2019
Myrtis Farms
Our 6th associated farm begins production in Guayllabamba.
2020
Floral Chain Direct
Established in Miami, FL, as our direct distribution point for North America.
2022
Group Certification First
First Ecuadorian floricultural group to hold GlobalGAP & Rainforest Alliance certification, group-wide.
2024
Biofresh Farm — Ethiopia
Construction begins on our 2nd Ethiopia farm; Dutch Flower Group joins as shareholder of our Ethiopian operation.
2025
Floricentra Standardization
Floricentra sharpens its focus on quality assurance and standardization across every farm and product line.
2026
Flores Latitud Cero — Certification First
First Ecuadorian farm to receive GlobalGAP IFA V6 + GRASP V2 + IDA certification.
1997
Flores Latitud Cero Founded
Operations begin in Guayllabamba with 1 hectare of production.
2001
Global Plants B.V.
Established in the Netherlands as our breeding & R&D company.
2002
Hypericum Romance® Launches
Our first exclusive variety reaches the market.
2006
Alegria Farms Joins
Our 1st associated farm, planting Hypericum Romance®.
2006
Sea Freight Pioneers
Among the first to ship flowers from Ecuador by sea.
2008
Flowercentre
The first specialized company in Ecuador to export flowers by sea container — a true industry milestone. (Later divested from the Group.)
2008
Sierra Plantas
Established as our dedicated variety development unit.
2008
Eryngium Dynamite®
Our second exclusive series reaches the international market.
2010
Floral Chain Group
Established as the corporate & commercial hub for the whole group.
2011
Asella Flower Farm
Our first Ethiopia farm begins exports.
2013
Flor Encanto — Tabacundo
Begins operations as our 3rd associated farm.
2014
Floricentra del Ecuador
Established as our central administrative & commercial services company.
2016
La Victoria — El Quinche
Begins exports as our 4th associated farm.
2017
Veronica Victory®
Our third exclusive product and brand reaches the market.
2018
San Emiliano — Palugo
Begins operations as our 5th associated farm.
2019
Myrtis Farms
Our 6th associated farm begins production in Guayllabamba.
2020
Floral Chain Direct
Established in Miami, FL, as our direct distribution point for North America.
2022
Group Certification First
First Ecuadorian floricultural group to hold GlobalGAP & Rainforest Alliance certification, group-wide.
2024
Biofresh Farm — Ethiopia
Construction begins on our 2nd Ethiopia farm; Dutch Flower Group joins as shareholder of our Ethiopian operation.
2025
Floricentra Standardization
Floricentra sharpens its focus on quality assurance and standardization across every farm and product line.
2026
Flores Latitud Cero — Certification First
First Ecuadorian farm to receive GlobalGAP IFA V6 + GRASP V2 + IDA certification.
Global Plants BV - Breeding
Research & Innovation, 20 years deep.
Focused on constant research of new and better varieties, bred with the needs and aspirations of our valued customers.
01
Unique varieties
High productivity, disease resistant and adapted to sustainable production methods.
02
High-Quality Standards
Brighter and solid colors, sturdy stems, higher flower density, long vase life, just to mention a few.
03
Aspiration from Our Valued Customers
Products developed around the needs and aspirations of the global flower market.
Life across our farms
One Standard of Care - for our flowers, and for each other.
From breeding in the Netherlands to growing across the volcanic highlands of Ecuador and the highlands of Ethiopia, our team spans three continents united by one standard of care.
3 Continents4 Countries1,000+ dedicated people
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