First group of farms in Ecuador to achieve producer group certification - GRASP + IDA
The group
Seven Farms - One Standard
Breeding in the Netherlands, growing in Ecuador and Ethiopia, distributing from Miami — every link owned and audited by the same quality team.
High-Quality Standards
Netherlands Global Plants - Breeding
Miami, USA Floral Chain Direct
Ecuador 7 farms + Nursery
Ethiopia 2 Farms
Netherlands Breeding
- ■Global Plants BV
Ecuador Nursery - R&D
- ■Sierraplantas
Ecuador Farms
- ■Flores Latitud Cero
- ■Flores la Alegria
- ■La Victoria
- ■Myrtis Farm
- ■Vivaflor
Ethiopia Farms
- ■Asellaflowers
- ■Biofresh
Ecuador Quality Assurance
- ■Floricentra
United States
- ■Floral Chain Direct
Audited every year
Our Standards
Nature and social responsibility come first — every standard below is numbered, externally audited and renewed each year.
Ethical supply chain: safe workplaces, equality and transparency, verified across the group.
Business Alliance for Secure Commerce — secure international trade and control measures along the chain.
Pollination is a vital process in the production of Hypericum Romance®, so bees are our essential partners within all farms.
QUALITY ASSURANCE
One Standard, across every Farm.
Whether grown in Ecuador or Ethiopia, every Floral Chain Group's product meets the same uncompromising standards-ensured by our dedicated Floricentra Quality Assurance Team across every Farm.
✓Overseen by Floricentra, our quality assurance unit
01
Best Practices
Documented, proven methods for every operational area - consistent quality across every business unit.
02
Improvement
Internal audits, performance tracking, and corrective action - reviewed every year to keep raising the standards.
03
Benchmarks & Standards
Measurable quality benchmarks and certification requirements - including GLOBAL G.A.P, Rainforest Alliance, Sedex and more.
04
Leadership
Clear roles and accountability for quality, from group leadership down to farm-level coordinators and inspectors.
05
Excellence in Execution
From harvest and cold chain management to cargo dispatch, quality inspection, and customer care.